Your Privacy Matters to 54bd

This Privacy Policy describes how 54bd (hereinafter "54bd", "we", "us", or "our") collects, uses, stores, and protects the personal information of users (hereinafter "you", "your", or "the Player") who access or use the online gaming services available at https://54bd.io and all associated subdomains and mobile interfaces.

54bd is committed to handling your personal data responsibly and transparently. This policy has been written in plain English so that you clearly understand what data we hold about you and what we do with it. By registering an account and using the 54bd platform, you acknowledge that you have read, understood, and agreed to the terms of this Privacy Policy.

This Privacy Policy should be read alongside our Terms & Conditions and our Responsible Gaming Policy, both of which are incorporated by reference into the overall agreement between you and 54bd.

54bd collects the following categories of personal data from players. The specific data collected depends on how you interact with the platform.

We do not collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, biometric data, or health information unless you voluntarily provide such information in the context of a responsible gaming self-assessment.

54bd collects your personal data through the following channels:

• Direct interactions: You provide identity, contact, and financial data when you register an account, complete identity verification, make a deposit or withdrawal, contact our support team, or respond to a survey or promotion.
• Automated technologies: As you navigate the 54bd platform, technical and usage data are collected automatically through server logs, cookies, web beacons, and similar tracking technologies. This data helps us maintain platform security, measure performance, and personalise your experience.
• Third-party verification services: When you submit identity documents for KYC (Know Your Customer) verification, 54bd may share those documents with trusted third-party identity verification providers who process them on our behalf and return a verification result.
• Payment service providers: Our payment partners — including bKash, Nagad, Rocket, Upay, and participating banks — share transaction confirmation data with 54bd to enable deposit crediting and withdrawal processing.
• Fraud prevention and anti-money laundering systems: Automated risk-scoring systems may process your technical and financial data to identify patterns associated with fraud, money laundering, or other prohibited conduct as defined in our Terms & Conditions.

54bd processes your personal data for the following defined purposes only:

• Account creation and management: To register your account, verify your identity and age (21+), and maintain your account in good standing throughout your relationship with 54bd.
• Transaction processing: To credit deposits, process withdrawal requests, and maintain an accurate record of all financial activity on your account.
• Platform delivery and personalisation: To present the correct games, promotions, and language settings, and to remember your preferences between sessions.
• Customer support: To investigate and respond to your support requests, complaints, and escalations, and to maintain a correspondence record for quality assurance.
• Security and fraud prevention: To detect, investigate, and prevent unauthorised account access, fraudulent transactions, multi-accounting, and other prohibited conduct.
• Anti-money laundering (AML) compliance: To monitor transactions for patterns consistent with money laundering or terrorist financing and to fulfil associated reporting obligations.
• Responsible gaming: To identify players who may be exhibiting signs of problem gambling and to deliver appropriate interventions, including deposit limit prompts and self-exclusion support.
• Marketing communications: To send you promotional offers, bonus notifications, and platform updates where you have given explicit consent to receive such communications. You may withdraw this consent at any time by contacting [email protected].
• Legal and regulatory compliance: To fulfil obligations arising from applicable laws, respond to lawful requests from authorities, and maintain records required by financial regulations.
• Platform improvement: To analyse aggregated, anonymised usage data to identify performance issues, improve game selection, and enhance the overall player experience.

54bd processes your personal data on one or more of the following legal bases, depending on the specific purpose of processing:

• Contractual necessity: Processing that is required to fulfil the agreement between you and 54bd — including account creation, transaction processing, and customer support — is carried out because it is necessary to perform the contract you entered into when you registered.
• Legitimate interests: Processing for fraud prevention, security monitoring, platform analytics, and AML screening is carried out on the basis of 54bd's legitimate interest in operating a secure, fair, and compliant platform. We have assessed that these interests are not overridden by your privacy rights given the safeguards in place.
• Legal obligation: Processing for KYC identity verification, AML transaction monitoring, and record-keeping is required by applicable financial regulations. 54bd must fulfil these obligations regardless of your consent.
• Consent: Processing for direct marketing communications is carried out only where you have provided explicit, freely given consent. You may withdraw consent at any time without affecting the lawfulness of processing carried out before withdrawal.

54bd does not sell your personal data to any third party. We share data only in the following defined circumstances and only to the extent necessary for the stated purpose:

• Payment service providers: Transaction data is shared with bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, BRAC Bank, City Bank, and other participating payment partners solely to process deposits and withdrawals on your behalf.
• Identity verification providers: Identity documents and personal details may be shared with accredited KYC verification partners to confirm your identity and age in compliance with our verification obligations.
• Game content providers: Technical identifiers (such as a pseudonymous player ID) may be shared with game studios — including Pragmatic Play, Evolution Gaming, Ezugi, NetEnt, Microgaming, and Spribe — to enable game delivery and resolve game-related disputes. These studios do not receive your full identity or financial data.
• IT and infrastructure providers: Hosting, database management, and platform security providers may process data on 54bd's behalf under strict data processing agreements that prohibit any use of your data beyond the specified service.
• Fraud prevention and AML screening services: Aggregated or pseudonymised transaction and behavioural data may be processed by specialist risk and compliance platforms to detect prohibited conduct.
• Law enforcement and regulatory authorities: Where required by law, or in response to a valid legal request, 54bd will disclose personal data to relevant authorities. We will notify you of such disclosure where legally permitted to do so.
• Business transfers: In the event of a merger, acquisition, or sale of all or part of 54bd's business, your personal data may be transferred to the acquiring entity, subject to equivalent privacy protections being maintained.

All third parties with whom 54bd shares personal data are required to implement appropriate technical and organisational security measures and to process your data only for the purposes specified by 54bd in the relevant data processing agreement.

54bd uses cookies and similar tracking technologies to operate the platform efficiently, maintain session security, and improve the player experience. The following types of cookies are used:

You can manage cookie preferences through your browser settings. Please note that disabling strictly necessary or fraud prevention cookies may prevent you from accessing certain features of the 54bd platform. Most modern browsers allow you to refuse cookies, delete stored cookies, and receive warnings before a cookie is stored on your device.

54bd does not use cookies to track your activity on third-party websites or to build advertising profiles for use by external marketing networks.

54bd retains your personal data only for as long as is necessary to fulfil the purposes described in this policy, including legal and regulatory obligations. The following general retention schedule applies:

• Account and identity data: Retained for the duration of your account and for a minimum of five years after account closure, in accordance with standard financial record-keeping requirements.
• Transaction and financial data: Retained for a minimum of five years from the date of each transaction to satisfy AML and financial compliance obligations.
• KYC and verification documents: Retained for five years from the date of submission or account closure, whichever is later.
• Support correspondence: Retained for three years from the date of the most recent interaction in each thread.
• Technical and usage data (logs): Retained for up to twelve months. Aggregated and anonymised analytics data may be retained indefinitely.
• Marketing consent records: Retained for the duration of your account and for two years after consent is withdrawn, to demonstrate compliance with consent requirements.

Upon expiry of the applicable retention period, data is securely deleted or irreversibly anonymised. Where a legal investigation or dispute is ongoing, relevant data may be retained beyond the standard retention period until the matter is resolved.

As a player on the 54bd platform, you have the following rights with respect to your personal data. To exercise any of these rights, contact us at [email protected] with a clear description of your request and your registered account username or email address.

• Right of access: You may request a copy of the personal data 54bd holds about you. We will provide this within a reasonable timeframe and at no charge for standard requests.
• Right to rectification: You may request that inaccurate or incomplete personal data be corrected. For account registration details, you can also update most information directly through your account settings.
• Right to erasure ("right to be forgotten"): You may request deletion of your personal data where it is no longer necessary for the purpose for which it was collected, where consent has been withdrawn, or where processing was unlawful. This right is subject to legal retention obligations — we cannot delete data that we are legally required to retain.
• Right to restrict processing: You may request that 54bd temporarily halt active processing of your data in certain circumstances, such as while the accuracy of the data is contested or while an objection to processing is being assessed.
• Right to object: You may object to processing carried out on the basis of legitimate interests, including direct marketing. Objection to marketing will be actioned immediately; objections to other processing will be assessed against 54bd's legitimate interests and applicable legal obligations.
• Right to data portability: Where processing is based on your consent or contractual necessity and is carried out by automated means, you may request that your data be provided in a structured, machine-readable format.
• Right to withdraw consent: Where processing is based on consent (primarily marketing communications), you may withdraw that consent at any time without affecting any processing already carried out.

54bd will respond to all verifiable data rights requests within 30 days. Where a request is complex or we receive a high volume of requests, we may extend this period by a further 30 days, in which case we will notify you of the extension and the reason for it.

54bd implements a multi-layered security framework to protect your personal data against unauthorised access, disclosure, alteration, or destruction. Key security measures include:

• 256-bit SSL/TLS encryption for all data in transit between your device and 54bd servers.
• Encryption at rest for sensitive data categories including identity documents and financial records.
• Role-based access controls ensuring that 54bd staff can only access data that is necessary for their specific role. Support agents do not have access to full payment details.
• Regular security assessments including vulnerability scanning and configuration reviews conducted by our internal technical team.
• Incident response procedures that define how 54bd identifies, contains, and reports data security incidents. In the event of a breach that is likely to result in risk to your rights, we will notify you without undue delay.
• Staff training on data protection obligations and secure data handling practices, conducted on an ongoing basis.

While 54bd takes all reasonable steps to protect your data, no online platform can guarantee absolute security. You also have a responsibility to protect your account by choosing a strong, unique password, not sharing your credentials, and logging out of shared devices after each session.

The 54bd platform is strictly intended for adults aged 21 years and above. We do not knowingly collect personal data from any person under the age of 21. Age verification is a mandatory step in the registration process, and 54bd reserves the right to request additional documentary evidence of age at any time.

If 54bd becomes aware that a person under the age of 21 has registered an account or provided personal data, the account will be closed immediately. Any real-money balance held in the account will be returned to the payment method of origin, net of any bonus amounts. All personal data associated with the underage account will be deleted, except to the extent that retention is required to document the closure and return of funds.

If you believe a person under the age of 21 has accessed or registered on the 54bd platform, please report this to our support team at [email protected] without delay.

The 54bd platform may contain references to third-party services, including payment partners such as bKash, Nagad, and Rocket. When you navigate away from the 54bd platform to use a third-party service — for example, to authorise a bKash payment — you are subject to that third party's own privacy policy and terms of service, not 54bd's.

54bd has no control over the data practices of third-party services and does not accept responsibility for their privacy policies or the data they collect. We encourage you to review the privacy policy of any third-party service you use in connection with your 54bd account.

Game content delivered by third-party studios (Pragmatic Play, Evolution Gaming, Ezugi, NetEnt, Microgaming, Spribe, and others) is rendered within the 54bd platform environment. These studios receive only the pseudonymous player ID and game session data necessary to deliver and resolve the game, as described in Section 6 of this policy.

54bd reserves the right to update or replace this Privacy Policy at any time. When material changes are made, we will update the "Last updated" date at the top of this document. Where a change significantly affects how we process your personal data or your rights as a player, we will provide advance notice by email to your registered address or by a prominent notice on the platform before the change takes effect.

Your continued use of the 54bd platform after a revised Privacy Policy has been published constitutes your acceptance of the updated terms. If you do not agree with any change, you should cease using the platform and request account closure by contacting [email protected].

We maintain a record of previous versions of this Privacy Policy. If you would like to review a prior version, please contact our support team and we will provide it upon request.

If you have any questions, concerns, or requests relating to this Privacy Policy or how 54bd handles your personal data, please contact our support team using the details below. We aim to respond to all privacy-related enquiries within 2 business days.

• Email: [email protected] (plain text — not a clickable link)
• Support hours: 24 hours a day, 7 days a week
• Response time: Within 1 hour for urgent security matters; within 2 business days for general privacy enquiries
• Time zone: Bangladesh Standard Time (BST, UTC+6)

When contacting us about a data rights request, please include your registered account username or email address and a clear description of your request so we can locate your records and respond accurately. We may need to verify your identity before processing certain requests to protect against unauthorised access to your data.